Basecamp’s Written Approach to Communication

It is a cliché nowadays to say how much people hate meetings. However, very few organizations have found a way to successfully avoid having them on a regular basis. It would seem there is a natural tendency for people to come together in a real or virtual room to discuss issues or advance projects. However, some organizations have tried to eliminate meetings by crafting a different priority straight into their DNA.

Basecamp, a company that produces project management and internal communication software, has decided that the company works best when its employees focus on written communication. According to their Guide to Internal Communication:

You can not not communicate. Not discussing the elephant in the room is communicating. Few things are as important to study, practice, and perfect as clear communication. Real-time sometimes, asynchronous most of the time. Internal communication based on long-form writing, rather than a verbal tradition of meetings, speaking, and chatting, leads to a welcomed reduction in meetings, video conferences, calls, or other real-time opportunities to interrupt and be interrupted.

Basecamp Press Resources

Why do they believe long form writing is the better way? It has to do with an understanding that most communication is asynchronous.

Communication shouldn’t require schedule synchronization. Calendars have nothing to do with communication. Writing, rather than speaking or meeting, is independent of schedule and far more direct.

Read the entire Guide to Internal Communication to learn more about how Basecamp encourages employees to keep each other updated on their projects.

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