Why Did I Make that Dumb Decision?

Have you ever made a decision you quickly regretted? We have all made choices in our life that seemed well thought out at first, only to have the results turn out sour. Decision making is something we do every day, but very few people take the time to examine their decision making process. Even fewer attempt to understand the hidden factors that effect our cognitive process and cloud our view of the world.

In a recent workshop for PCI Webinars I explored the role that fallacies and probability play in our decision making process. I started out the webinar with a quote from former US Secretary of Defense, Donald Rumsfeld that demonstrates the complexities of our ability to understand the world.

“Reports that say that something hasn’t happened are always interesting to me, because as we know, there are known knowns; there are things we know we know. We also know there are known unknowns; that is to say we know there are some things we do not know. But there are also unknown unknowns—the ones we don’t know we don’t know. And if one looks throughout the history of our country and other free countries, it is the latter category that tend to be the difficult ones.” – Donald Rumsfeld – US Secretary of Defense – 2001-2006

To learn more about six big fallacies the effect our decision making and to discover how our inability to understand probability leads to bad choices, read the text version of the workshop on the Efficient Librarian web site.

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