It’s the holiday season once again!

While it is time to enjoy seasonal delicious food and the sparkling lights, there is one thing that many people dread: picking out the perfect gift. With a wide range of options, it is easy to get overwhelmed and default to boring gift cards. If you have experienced this problem, have you ever tried to figure out of there a way to become a great gift giver?

An article in Vox may resolve this yuletide tension. In a piece titled How to become a truly excellent gift giver, journalist Eliza Brooke shares insights from several gift giving experts. The first piece of advice is simple. Not every gift has to be life-changing, and a meaningful gift doesn’t have to cost a lot of money.

“We often give ourselves this challenge of being like, ‘What is the gift that only I could give them? What is the gift that proves I know them so well?’ And that’s kind of impossible,” says Erica Cerulo, who runs the recommendation-filled A Thing or Two podcast and newsletter with her business partner, Claire Mazur. (Cerulo and Mazur previously co-founded the retail destination Of A Kind, which shut down in 2019.) A great gift doesn’t have to change someone’s life, Cerulo says: It can just be something that’s fun and nice and comforting.

The experts Brooke speaks with also provide a simple three-point strategy on gift selection that helps narrow down options quickly.

Because creativity thrives with constraints, Cerulo offered the following three-point framework for thinking about gift-giving: “Can I introduce someone to something they might not otherwise know about? Can I get them a nicer version of something than they would buy for themselves? Or can I make them feel seen?” If you can check one of those three boxes, you’ve probably got a good present on your hands.

Also, Brooke points out that gift giving doesn’t have to be an end of year cram. Identifying potential gifts across the entire year rather than just in December is a useful stress reliever.

Almost universally, great gift-givers are doing legwork throughout the year, not just in the weeks leading up to a birthday or major holiday. Many keep lists of potential gifts for their friends and loved ones, which they update every time someone mentions an item they’d love or when their internet travels turn up a particularly great present idea. You can do this in any way that suits you: Cerulo has a single note in her phone dedicated to gift ideas, Mazur keeps individual notes for individual people, and Rosner uses friends’ contacts as a place to log food preferences, birthdays, and present ideas.

Learn more useful tips on how to be a great gift giver by reading the rest of the article on the Vox website.