Shelf Promotion – Branding for Librarians

Do you have a personal brand?

You can be forgiven for believing that branding is the sole domain of businesses selling a wonder product or influencers marketing themselves in the quest to obtain millions of followers. However, personal branding is not restricted to large companies or individuals with lofty online dreams. Developing a personal brand is a practical approach that any professional can take to advance their career and expand their network.

This week at the Florida Library Association conference, I am presenting a breakout session titled, Shelf-Promotion: Crafting Your Brand in the Digital Age. The session will outline a non-influencer approach to developing a personal brand. Below is the description in the conference agenda.

Building a brand is not just for influencers. Professionals of all types benefit from creating an engaging online presence to drive their career. This interactive workshop provides practical tools and a personalized action plan to confidently build an authentic, effective brand while maintaining professional boundaries. Presented by the Efficient Librarian.

Laptop displaying Alex Chen creative director branding alongside matching notebook, business cards, mug, and stamp on wooden desk
Image created with WordPress AI.

In the breakout session, I’ll guide participants through a simple series of steps to create the foundation of their brand. One concept that will be shared is known as “Skill Stacking.” Here is how the website, Indeed, defines it.

Skill stacking is the concept that individuals can make themselves more valuable by gaining a wide range of skills instead of pursuing one skill or talent. Try pursuing complementary skills that may support each other and create a unique new set of skills. Doing so can offer a more realistic path to success and may provide more professional opportunities in various fields.

In my case with the Efficient Librarian, I have matched the skills of productivity, leadership, and librarianship together to forge my unique brand.

Go ahead and try this for yourself. Make a list of all the skills you are good at and enjoy doing. The trick is you don’t need to excel at any one of them. A high level of competency is good enough. Review the list and then match together skills that complement each other as the basis of your brand.

To learn more about creating a personal brand, please attend the Florida Library Association conference in Orlando this week. I hope to see you there.

Social Skills – Key to an AI World?

It seems like every day there is a magazine article or news report detailing how AI is leading to layoffs across many industries. Powerful algorithms are able to collapse knowledge work projects down from weeks to days or even hours. Pretty soon, it seems like there will be no reason to hire an actual human ever again. Is that truely our fate?

A recent article in the New York Times may provide a hopeful answer for workers. Journalist Noah Scheiber explored what roles AI is taking over versus the ones that humans still do better. One key finding from his research is that people are still indispensable for is the one thing that most people try to avoid: meetings!

As A.I. makes the production of knowledge work more and more efficient, the job of presenting, debating, lobbying, arm-twisting, reassuring or just plain selling the work appears to be rising in importance. And the need for those sometimes messy human tasks may limit the number of people A.I. displaces.

Photo by Theo Decker on Pexels.com

Scheiber argues that human interaction is vital, as customers still prefer talking to people over machines. In fact, being able to make friends with clients and develop relationships remains invaluable. Scheiber shares the following:

Other management consultants also underscored the growing value of social skills. Consultants at Accenture often use A.I. to help make slides for presentations, a manager there said, but the ones who excel have absorbed the preferences of clients over many hours of meetings. They know how the target of persuasion likes to consume information. Is he or she a metrics-driven person? Does the client like case studies or personal anecdotes?

The article contains several insightful interviews with professionals adapting to the new environment. If you want to read more, please be aware that this article is behind the New York Times paywall. The good news is that setting up a free account will get you access to it. However, your local public library, such as the Palm Beach County Library System, may subscribe to the New York Times online, for which you only need a valid library card number. Check out your local library’s website to learn more.

Can You Manufacture Your Own Luck?

Having experienced St. Patrick’s Day a few weeks ago, you may have heard the phrase “The Luck of the Irish.” Perhaps you know people who say they are naturally lucky or unlucky. Most importantly, do you believe that fortune plays an active role in your life and if so, is there anything you can do to change fate?

Over at Forte Labs, Tiago published a guest post from Nir Eyal, author of the book, Beyond Belief. In the book, Eyal explores whether luck is an actual thing. What he discovered is that it is not a gift or curse from the Gods, but instead a specific way to view and interact with the world. In short, luck is not chance. As he describes in his Forte Labs post.

Dr. Richard Wiseman spent over a decade studying why some people feel perpetually “lucky” while others always feel “unlucky.” His research revealed something startling: so-called lucky individuals don’t actually experience more good fortune. They simply see more of it.

Nir Eyal

Assuming this is true, Eyal claims there are three specific powers that everyone has to generate their own form of luck. The first one is to increase attention on the world around you by noticing what you see.

Your beliefs act as perceptual filters, determining what information makes it through to your conscious awareness and what gets dismissed as irrelevant.

Lucky people train themselves to look wider. They notice the peripheral. They stay curious about the unexpected.

Beyond the three specific powers (read the post to learn what they are), Eyal lists five practices that will help generate more luck in your life. One of them is to prime your attention daily.

Each morning, ask yourself: What opportunities might I overlook today? This simple question shifts your attentional filter from narrow task-focus to broader opportunity-awareness.

To improve your fortune, learn about the other two powers and the remaining four practices by reading the rest of the post on Forte Labs.

Six Skills to Survive AI

Will AI take over the world, or at the very least, take your job?

With the rise of all manner of AI tools and agents, it is fair to ask how humans will compete against machine learning. Will all the degrees and job skills destined to be replaced by a computer? Is there anything we humans can do better than AI?

In his recent newsletter, author Daniel Pink wrote and shared a video about the Six Skills You Need to Survive AI. Pink is not an AI doomer, as he sees a future where people and AI collaborate in ways never before seen. To that end, he believes that there are specific skills and talents that humans have that AI cannot master. In the video, he shares six abilities that complement each other.

• Asking better questions
• Developing good taste
• Iterating relentlessly
• Composing pieces into something meaningful
• Allocating human and machine talent
• Acting with integrity

Let’s dive into the first one that he calls asking better questions. Pink points out in his video that AI is great at generating answers. In fact, it can provide dozens and dozens of potential answers to any inquiry. However, answers are worthless unless the questions are meaningful. It calls back to the old computer maxim of “garbage in, garbage out.” He believes that humans have the intrinsic ability to consider the meaning and objectives of a idea or problem in a way that computers simply are unable to do. To ask better questions, Pink suggests several starters, such as beginning inquiries with words such as, “What Does”, “What If”, “Why Not” and perhaps the most important question of all, “What are we trying to solve here?”

To strengthen your questioning skills, Pink suggests using a simple exercise known as The Five Whys. It is technique developed by Sakichi Toyoda for Toyota. The Lean Enterprise Institute has a good explanation of this approach.

5 Whys is the practice of asking why repeatedly whenever a problem is encountered in order to get beyond the obvious symptoms to discover the root cause. … Without repeatedly asking why, managers would simply replace the fuse or pump and the failure would recur. The specific number five is not the point. Rather it is to keep asking until the root cause is reached and eliminated.

I invite you to consider the recent questions you are asking at work, at school, or anywhere in your private life. What techniques can you use to improve the quality of your questions? Also, be very clear on the problem you are trying to solve when you ask them. By being very deliberate, the questions you ask today could lead to a groundbreaking insight tomorrow.

To learn more from Pink about the skill of asking better questions, along with the other five abilities, please see his video in the Pink Report.

Temptation Bundling – A Way to Get Things Done

One of the biggest struggles in our lives is wanting to do things we enjoy versus the doing the things we resist but are good for us. Some days it feels like we have the proverbial angel on one shoulder and devil on the other. Is there any way to get past this struggle?

In a recent newsletter, Charles Duhigg pointed to a research study titled: “Holding the Hunger Games Hostage at the Gym.” Beneath the playful framing is a serious idea with powerful implications. The study explores a concept called temptation bundling. The study authors define it this way:

Temptation bundling involves the coupling of instantly gratifying ‘want’ activities… with engagement in a ‘should’ behavior that provides long-term benefits but requires the exertion of willpower.”

The researchers tested this concept at a university gym. Study participants were given access to high quality audiobooks, but only while physically at the gym. If they wanted to hear the next chapter, they had to show up to the gym and exercise

The result? Gym attendance jumped dramatically compared to the control group. Even more telling was that when the experiment ended, a majority of participants were willing to pay to keep the restriction in place. The study points to an intriguing finding. We often frame productivity challenges as moral ones: “I need to be more focused.” “I need to stop procrastinating.” But temptation bundling suggests a different framing. Instead of trying to suppress the “want,” we can strategically attach it to the “should.” Packaging the reward and chore together will maximize results.

The key is exclusivity. The temptation has to be contingent on the productive behavior. If you can binge the audiobook anywhere, the gym loses its leverage. Temptation bundling isn’t about tricking yourself. It’s about acknowledging how motivation actually works and building systems that cooperate with human nature rather than fight it.

Although it is written in a scholarly style that doesn’t make for easy reading, I invite you to view the full article to learn more. Then go ahead and figure out how to use temptation bundling in your own life.

12 Characteristics of a Good Leader

What makes for a good leader?

Some people think that leaders are born that way. Others think that leaders are diligently grown. Either way, are their signs and skills which make someone a good leader?

The Center for Creative Leadership is an organization devoted to understanding the science of leadership. A recent article on their website titled 12 Essential Qualities of Effective Leadership identifies an comprehensive list of qualities found in good leaders. Based on research by Micela Leis, PhD, and Stephanie Wormington, PhD, the article opens with a general summary of their findings.

A good leader should have integrity, self-awareness, courage, respect, compassion, and resilience. They should be learning agile and flex their influence while communicating the vision, showing gratitude, and collaborating effectively. See how these key leadership qualities can be learned and improved at all levels of your organization.

The article goes on to provide a list of specific qualities that good leaders bring to the table. The first one is Self-Awareness.

Self-awareness is the understanding of yourself, including personality traits, behaviors, anxieties, and emotions. While this is a more inwardly focused trait, self-awareness and humility are paramount qualities of leadership. The better you understand yourself and recognize your own strengths and weaknesses, the more effective you can be as a leader. Do you know how other people view you, and do you understand how you show up at work and at home? Take the time to learn about the 4 aspects of self-awareness and how to strengthen each component.

What are the other eleven characteristics of a good leader? Read for yourself on the Center for Creative Leadership website.

Make 2026 the Year to Rediscover Reading

Are you ready to Rediscover Reading?

Below is a copy of my recent op-ed in the Palm Beach Post encouraging people to take part in the new Rediscover Reading.

Rediscover Reading helps locals realize the benefits of books

When was the last time you read a book for sheer enjoyment?

If you are like most people, it has been a while since you cracked open a novel. You may think that reading for pleasure is simply one entertainment option out of many. However, reading for pleasure is more than a possible pastime. It’s a story driven public-health prescription. That’s the rationale behind the Palm Beach County Library System’s 2026 yearlong initiative, Rediscover Reading.

As our communities wrestle with loneliness and frayed social ties, returning to pleasure reading, and the libraries that sustain it, offers an affordable, evidence-based path to improve lives. The scale of the challenge is striking. A 2025 study of more than 230,000 Americans found the reading for pleasure dropped from 28% in 2003 to just 16% in 2023. That decline isn’t just a worry for the publishing industry. It has public-wellness concerns. When a large part of the population stops reading for pleasure, we lose a simple, low-barrier route to better mental health.

A growing body of research finds that reading for pleasure delivers measurable benefits such as reduced stress, better sleep, enhanced empathy and improved cognitive well-being. At the same time, shared reading like book clubs and read-aloud sessions activate regions in our brains tied to social cognition and emotional connection. This helps counter feelings of isolation and distrust.

That’s where Rediscover Reading comes in. The Library is inviting Palm Beach County residents to pick up a favorite book, sample a new novel, and set a reading goal for the year. What would happen if we all committed to reading one book a month? How much more restful would we feel by exchanging 15 minutes of mindless scrolling before bed with the narrative delight of a story? The sense of wonder, escape or solace found in the written word can bring peace of mind, greater life satisfaction, and a more empathetic understanding of the world.

Reading for pleasure combines the best of both worlds: the private delight of losing yourself in a narrative and the social lift from shared reflection. Libraries, with our welcoming spaces and community activities, transform solitary reading into a communal experience. As research suggests, the path to improved well-being doesn’t require expensive interventions. Instead all we need is a book in hand and a comfy spot to read it.

The invitation is extended. Dust off that old beloved title or pick up a new bestseller, be it a physical book, e-book or audiobook. Rediscover Reading isn’t just about books. It’s about opening your mind to a world of unlimited possibilities through the simple, but powerful ritual of reading for pleasure.

Grab your library card and visit your local branch of the Palm Beach County Library System or a municipal library to access free materials. Check out free e-books and e-audiobooks online through our website: www.pbclibrary.org.

This year, reclaim the joy of literature as a daily act of self-care and community building. Join us as we invite you to Rediscover Reading.

How to be a Great Gift Giver

It’s the holiday season once again!

While it is time to enjoy seasonal delicious food and the sparkling lights, there is one thing that many people dread: picking out the perfect gift. With a wide range of options, it is easy to get overwhelmed and default to boring gift cards. If you have experienced this problem, have you ever tried to figure out of there a way to become a great gift giver?

An article in Vox may resolve this yuletide tension. In a piece titled How to become a truly excellent gift giver, journalist Eliza Brooke shares insights from several gift giving experts. The first piece of advice is simple. Not every gift has to be life-changing, and a meaningful gift doesn’t have to cost a lot of money.

“We often give ourselves this challenge of being like, ‘What is the gift that only I could give them? What is the gift that proves I know them so well?’ And that’s kind of impossible,” says Erica Cerulo, who runs the recommendation-filled A Thing or Two podcast and newsletter with her business partner, Claire Mazur. (Cerulo and Mazur previously co-founded the retail destination Of A Kind, which shut down in 2019.) A great gift doesn’t have to change someone’s life, Cerulo says: It can just be something that’s fun and nice and comforting.

Photo by Karola G on Pexels.com

The experts Brooke speaks with also provide a simple three-point strategy on gift selection that helps narrow down options quickly.

Because creativity thrives with constraints, Cerulo offered the following three-point framework for thinking about gift-giving: “Can I introduce someone to something they might not otherwise know about? Can I get them a nicer version of something than they would buy for themselves? Or can I make them feel seen?” If you can check one of those three boxes, you’ve probably got a good present on your hands.

Also, Brooke points out that gift giving doesn’t have to be an end of year cram. Identifying potential gifts across the entire year rather than just in December is a useful stress reliever.

Almost universally, great gift-givers are doing legwork throughout the year, not just in the weeks leading up to a birthday or major holiday. Many keep lists of potential gifts for their friends and loved ones, which they update every time someone mentions an item they’d love or when their internet travels turn up a particularly great present idea. You can do this in any way that suits you: Cerulo has a single note in her phone dedicated to gift ideas, Mazur keeps individual notes for individual people, and Rosner uses friends’ contacts as a place to log food preferences, birthdays, and present ideas.

Learn more useful tips on how to be a great gift giver by reading the rest of the article on the Vox website.

How People are Really Using ChatGPT

Are you concerned that AI is coming for your job?

Since it exploded onto the scene in 2022, ChatGPT and its AI cousins have created a sensation. Aspects of knowledge work that were always assumed to be the province of humans can now be done in mere moments with the proper prompt. This has led many prognosticators to assume that AI will take over all white-collar work. After three years of these AI tools, what is the actual truth?

A recent post from Daniel Pfeiffer on the website Choice360 sheds light on what people are actually doing with ChatGPT. In a review of a study of 1 million conversations, Pfeiffer discovered that the assumed absorption of knowledge work by AI tools is not what it seems. For starters, more people are using ChatGPT outside of work than at the office.

One of the key takeaways from this report is that, though work-related usages of ChatGPT continue to grow, they are wildly outpaced by nonwork-related usages, which have grown from 53 to 73 percent of all ChatGPT messages. This finding raises two important questions: Given its ostensible economic promises, why isn’t work-related usage growing faster, and why is nonwork usage growing so much? 

Pfeiffer speculates that the clean AI interface has become preferable for regular searching than the messier Google page. The results are also easier for the average person to interpret, saving them time previously used to click through to other websites.

Another assumption is that most people are using ChatGPT to write the original copy of documents. However, actual use appears to be different.

Given the prized role of writing in educational environments, many academics might assume that when people use ChatGPT “for writing,” they’re using it specifically to generate new text from scratch—hence, the return of blue books. What this report finds, however, is that about two-thirds of all writing tasks have ChatGPT modify existing text, e.g., editing it for errors, adjusting the tone, or offering critiques, rather than generating new text. 

On closer inspection, Pfeifer wonders if this finding holds for all types of users.

As we await more data, I think it behooves us to keep in mind that “writing” encompasses a range of activities. While we might imagine that students are asking ChatGPT to “write a seven-page essay on the Civil War,” for instance, they might well be using it to “make this email sound more professional.” 

Image generated with WordPress AI

A third issue considered in the study is the economic impact of generative AI on workers. The media discussion often assumes that AI will take away jobs, especially lower-level knowledge work. Again, that may not be the case yet.

To get a more granular picture, researchers ran all the work-related messages through a different taxonomy based on common work activities, e.g., communicating with supervisors, scheduling events, and training others. They found that 57.9 percent of work-related messages fell into two broad categories “1) obtaining, documenting, and interpreting information; and 2) making decisions, giving advice, solving problems, and thinking creatively”. In other words, people are using ChatGPT less as a replacement worker and more as an advisor and research assistant. 

Reflecting on this finding, Pfieffer comes to this conclusion.

“ChatGPT likely improves worker output by providing decision support, which is especially important in knowledge-intensive jobs where productivity is increasing in the quality of decision-making.”  

Finally, Pfieffer speculates on the impact of hallucinations. As librarians have long complained, it is easy for people to believe what AI says rather than confirm that it is true. The study does not measure the effect of wrong information on people’s productivity and decisions.

The full blog post is worth a read. You can find it on the Choice360 website.