There is a funny paradox at the heart of creativity. Most people would prefer not to receive criticism of their work; however, the only way to know if the work is effective is to get feedback. Therefore, the question is when is the best time to solicit evaluations of your work?

According to Tiago Forte, the best time to get feedback is early in the creative process. As he wrote in a recent newsletter:

The fundamental difficulty of creative work is that we lack objectivity when it comes to our creations.

That’s where feedback becomes invaluable—a borrowed pair of eyes from a novice’s perspective. It allows us to step outside our subjective viewpoint and identify what may be missing in our work.

However, there’s a common mistake I see people make when seeking feedback: they wait too long, often investing months of effort before unveiling their work.

The trap in waiting for feedback is that you could be well down a road that leads to a dead-end, which wastes time and energy. I know from personal experience the pain of this mistake on a writing project from a few years back. As Tiago writes:

Receiving feedback on a small aspect of your work at an early stage is less confronting, allowing you ample time to make corrections.

Each bit of intermediate feedback becomes a valuable tool for refining your creation—making it more focused, appealing, succinct, or easier to grasp.

Therefore, don’t be afraid to share your work as early and often as possible.

Learn more about Tiago by visiting Fortelabs.com.