The “Two Day” Rule for Habit Change

Did you create a New Year’s resolution?

Did you already abandon it?

With the calendar now reading 2025, this is the time when people make and sadly ultimately abandon their New Year’s resolutions. A resolution simply put is an intention to create a new habit. Despite noble intentions, it is hard to create a new habit that lasts beyond the initial enthusiasm. Willpower alone is never enough. Is there a way to retain the energy of a new behavior so that it becomes successfully engrained for the long term?

In an article on the INC. website, writer Jeff Haden explores this question. He starts by talking about how habits form.

One way to build new habits is to build routines, because routines can be critical to success. Say you’re trying to boost sales, and want to make five cold calls every day. Great: Decide that you’ll make those calls at 10 a.m., block out and protect that time, create a calendar alert, hold yourself accountable by embracing Jerry Seinfeld’s “put an X on the calendar technique,” and get started.

Within a week or two, you won’t have to decide to make five cold calls. You won’t have to force yourself to make five cold calls.

You’ll just make them, because that’s what you do.

Photo by Jessica Thames on Pexels.com

After a habit is established, how do we ensure it does not wither away when time gets tight, or temptation rises up? The best approach is to apply what Haden calls the “Two Day” rule.

The premise is simple: Never let two days pass without acting toward your goal. If your goal is to make five cold calls a day, and you don’t make them today, that’s OK. Just make sure you make five cold calls tomorrow. If your goal is to spend 15 minutes talking to at least one employee every day—about their goals, their ideas, about bottlenecks or logjams you can help clear so they can more easily do their jobs—and you don’t do that today, that’s OK. Just make sure you do that tomorrow.

If you eat out tonight and fall off your diet wagon, that’s OK. Just make sure you get back on it tomorrow.

Learn more about habits and how to sustain them by reading the rest of the article.

Leave a comment