In January 2024, I presented a new webinar called Effective Email Etiquette. It was designed to highlight best practices for all aspects of email communications. In this post I’ll look back at the tips on how to make effective subject lines.

A well-crafted subject line is crucial for getting your email noticed and read. To that end, there are simple rules to follow regarding subject lines.

1. Be Clear and Specific: Clearly convey the purpose or main topic of your email. Avoid ambiguity to ensure the recipient understands the content. Aim for brevity to make it easy for the recipient to quickly grasp the essence of the email. Most people receive numerous emails, so concise subject lines are more likely to be read.
2. Use Action Words: Incorporate action verbs that prompt the recipient to take a specific action or convey a sense of urgency. If there’s a time-sensitive element to your email, mention it in the subject line. However, be honest and avoid overusing urgency, as it can lead to fatigue.
3. Personalize When Possible: Include the recipient’s name or reference specific details related to your relationship or previous interactions. Personalization makes email stand out and feel more relevant to the recipient.
4. Highlight Benefits or Value: If your email offers value or benefits to the recipient, mention this in the subject line. Conveying the value of the email can increase the likelihood of it being opened.
5. Be Mindful of Tone: Match the tone of your subject line to the nature of the email and your relationship with the recipient. Avoid overly formal or informal language unless it aligns with the context. Writing in all caps or using excessive punctuation can make your email appear unprofessional or overly urgent. Use proper capitalization and punctuation for a polished look.
6. Consider Mobile Users: Many people check emails on mobile devices, so ensure your subject line is mobile-friendly and not too long.

Remember that an effective subject line can significantly impact the success of your email communication by having it more likely to be opened. Therefore, it is well worth the effort to put in an eye-catching subject line.

To see all of the effective email tips, please read the article accompanying the webinar.